Names in Japanese
Designs in Product Packaging
|This design was developed with Anne-Marie
Nordström, Product Coordinator and Stefan Lindros Design Director both with
Advertising Agency in Stockholm Sweden for
Arla Foods. The kanji used is
odayaka meaning calm or peaceful and is used on the package for a soy
We worked not only on the design but also on the word selection - One needs a translation that is correct and appealing, but it must also communicate visually. We were able to work with Volt to come up with just the right combination of elements.
Many credit Arla Foods for successfully creating a product brand with Japanese Calligraphy in Japan. And this was certainly no mean feat.
With the popularity of Japanese Calligraphy and kanji, advertising agencies are finding the need to work closely with artists on designs that will have an international appeal.
When one is looking at today's truly international marketplace, having an experienced calligrapher with a proven track record and products already in the marketplace is a must.
In case you are wondering, four years after the initial design, the "odayaka"
calligraphy is still popular and used in Sweden! Here is the latest version of
the packaging - it still looks great and the calligraphy is instantly
recognizable! We would be delighted to work with your company to make a
Eri Takase's Designs in Advertisement
Early in 2005 Eri Takase worked with Art Director Bill Stowe of
Vitrorobertson on a project for
Athletic Shoes. The design used was the Four Virtues of Tea read "wa
kei sei jaku" and is featured prominently in the upper left of a series
Mr. Stowe had the kanji to use from corporate but wanted an artistic rather than computer generated font. He knew he wanted a semi-cursive font and so Ms. Takase was able to quickly create a set of poignant options. The original design set that Ms. Takase came up with is as follows:
Mr. Stowe liked the thick brush strokes of design (5) and wanted to see other variation using this line weight. From this feedback a second design set was created:
The choice was obvious and from sample (7) the final designs were created that were used in the campaign. From initial design to approval took two days.
Eri Takase's Designs as a Product
|I have the continuing pleasure of working with
3Dmolds.com to create custom designs for their 3D mold products - in this
case these are soap molds for the home crafts market. Look for an expanded
"We will also be incorporating the calligraphy into other exciting products as well, including candle molds, and chocolate/candy molds."
John Carter, 3Dmolds.com
Commercial Graphic Design
The schedule was extremely tight with the original request for calligraphy on Friday and the final calligraphy for the product and packaging delivered on Sunday.
If you are looking for world-class Japanese Calligraphy for your product or marketing material, we would love to work with you. Visit Takase Studios' Custom Commercial Design for more information.
Real by Jane Eamon
Singer/Songwriter Jane Eamon has released her new CD "Real". This is simply a beautiful album. To take a quote from her biography "Eamon's soulful, spiritual, and easygoing sound deftly combines elements of country, folk, blues, gospel and Celtic music."
"I wanted to capture the sound of Gordie and I playing live in the room with the love and energy that passes between us to be evident on the recording. I think we did it. The rough mixes sound like we're in the room." Jane Eamon
The CD was designed by Scott Gamble and the calligraphy was created by Eri Takase. The calligraphy is a design of the word Storyteller which in Japanese is koudanshi and is so appropriate for the storyteller Jane Eamon.
Designs in Fashion
On the Catwalk with designer Ralph Rucci
Eri Takase has collaborated on several designs for the fashion industry. The work that stands out in her mind as being exceptional was that done with Ralph Rucci using the kanji for "chado" or "Tea Ceremony."
"Truly in the hands of a talented designer calligraphy can become magic. Designers that I have worked have time and again shown this to be the case, but in my mind there is no finer example than the marvelous work of Fashion Designer Ralph Rucci." Eri Takase
Eri Takase's Designs in Book Illustrations
Between Two Souls
Between Two Souls: Conversations With Ryokan
by Mary Lou Kownacki
In 2004, Takase Studios was approached by Kevin van der Leek, Graphic Designer and owner of Kevin van der Leek Design Inc, to create custom calligraphy to complement the poems in Mary Lou Kownacki's Between Two Souls: Conversations With Ryokan which was being published by Sandra de Groot of Eerdmans Publishing Company
Takase Studios was tasked to read through the manuscript and prepare a series of designs that would complement the poems in the manuscript. A list was created along with Mr. van der Leek and from this a series of designs. This was later pared down to the final ten designs that were used in the book.
From initial contact to the delivery of the final designs to the publisher's desk took ten days.
you, once again, for all your lovely work on Between Two Souls. It is doing
very well and many comment on the beauty of the calligraphy." Sandra
de Groot, Eerdmans Publishing Company
kokoro - heart (soul)
"This book is a magical exchange of poems between the ninth century Zen monk Ryokan and the twenty-first century Benedictine monk Mary Lou Kownacki.
After reading Sister Kownacki's book I understood that I could not identify with Ryokan's poetry because I did not comprehend the depth of compassion behind his words. Sister Kownacki led me to this understanding and to that place where when deeds are from compassion then words become poetry."
Master Japanese Calligrapher, Eri Takase
Eri Takase's Designs in Book Illustrations
With Tea: Paths to Inner Peace
For these designs we had the pleasure of working directly with the Author on the designs. We originally created seven designs, five of which were selected to use in the book. From initial contact to the work being mailed to the book designer Anne Ricigiano took four days.
In the above design we used a design for chawan meaning tea bowl or vessel. Ms. Rosen initially presented us with a short list of words she wanted. We offered several options for the translations and based on her feedback were able to narrow down the list of words and focus on the font.
Eri Takase's Designs in Book Illustrations
In 2010 Takase Studios was approached directly by author Deon L de Jongh for the cover calligraphy of his new book Touhkondo: "The Way of the Fighting Spirit"
Mr. de Jongh was on a tight deadline. We had the first set of samples to
him two days after first contact and the final designs at the publishers
office a few days later - all well ahead of schedule.
Master Japanese Calligrapher Eri Takase has lent her hand to over forty original designs for Tattoo Sourcebook which is a compendium of modern designs by today's hottest tattoo artists.
Visit our Japanese Kanji Tattoo Design site for the perfect Japanese kanji tattoo. This site features over ten thousand original designs by Master Takase - original designs available nowhere else. These carefully researched and beautifully hand-lettered designs come with the line art that your tattoo artist needs to ink the design. Just order and print and take to your tattoo artist. We give you everything you need for the perfect Japanese tattoo - your tattoo artist does not even need to know Japanese. And all designs can be instantly downloaded so you can get your Japanese tattoo today. Not only can you get a design from a name you trust, but you can get it now!
Eri Takase is ranked a Master Calligrapher by two of Japan's most prestigious calligraphic societies. Training since the age of six in traditional Japanese calligraphy she has expanded her art to include custom tattoo designs and recently has started her own website featuring frequently requested designs that are economical and can be immediately downloaded. To see her beautiful calligraphy designs visit Catalog of Japanese Kanji Tattoos.
Eri Takase's Designs in Magazine Illustrations
Worked with Mr. Shane Hoffman, Managing Editor/Art Director of Foundation Magazine on seven illustrations for an article by H. Paul Brehm that recounted the reunion of the battle resulting in the sinking of the Battleship-Carrier Hyuga in July, 1945.
For this job, Mr. Hoffman sent us copies of both the article and the magazine. With this and with Mr. Hoffman's suggestions we created a list of words and phrases that blended with the narrative. We then worked with Mr. Hoffman on the font and size to come up with the final designs.
Because Takase Studios uses a native English speaking translator communication is seamless and effective.
In 2004 we worked directly with Bonsaist and author Michael Persiano on a name for a special bonsai. Mr. Persiano wanted the calligraphy to capture the permanence and majesty of this fine specimen.
Eri Takase's design for "Love (ai)" is featured on the CD cover of Jazz artist Tim Tamashiro.
Jazz artist Reed Kotler's Tomo CD subtly introduces the kanji for "tomo" which means "friends."
In 2003 Eri Takase worked with Director/Producer Adam ArNali of ArNaliFilms on artwork for his movie "The Creed".
"Thank you very much for putting your artistic touch on the film, its been huge in getting people interested in the film." Adam Arnali
To view "The Creed" official website got to www.thecreedmovie.com
The Creed has also been selected for the Beloit International Film Festival in Wisconsin This January 19th-22nd. For more info on that festival go here www.beloitfilmfest.com
Wind, Mother, Love
by Eri Takase
|In 2001, along with nine others, Eri Takase was
asked by Editor Jan Burney of
John Brown Publishing Group to contribute to a concept magazine with the
theme of "Words" sponsored by Metsa-Serla (now
M-Real), a Finnish paper
group that also sponsors perception science research at the University of
Helsinki. The magazine was designed to explore ideas about design and human
perception and was distributed throughout Europe and the US to creative
directors, art editors, designers and their clients.
"Ten Celebrated artists, designers and academics were invited to create an image based on their favourite words/phrase."
"I selected these words to show that Japanese Calligraphy can express the coolness of a breeze, the caring of a mother, and the passion of love. As obtuse as an abstract work or as delicately detailed as an artists' brush could ever portray - Japanese Calligraphy brings to words a range of expression where words are the art." Eri Takase
Eri Takase's Designs as a Logo
|The "Willow" symbol
on the bottom of the work on
the left was designed and crafted to match the exquisite tastes and style of the Willow
Salon. Click on the image for an enlargement of this wonderful design.
155 Brannan Street
San Francisco, CA 94107
|The name card on the left is for Tanuki Enterprises located in Altamonte Springs, Florida
and which specializes in web design, database and business applications.
The logo uses the Japanese Calligraphy of Eri Takase and consists of the Kanji for "Tanuki" using the Sousho Script inside of the Ensou (Circle).
|In 2003, I had the pleasure of working with Yoga instructor and
Reiki Master Ms. Ann Ford on a logo design for her business
Working with Ms. Ford we created a design that fits her business. If you would like to see the process that lead to this design visit Logo Design Process
This design is by graphic designer Kent Mummert of Clinton, MS for the Metro Open Karate Championship.
This work uses Eri Takase's calligraphy in the semi-cursive font. The three categories listed in black from left to right are "Kata", "Kumite", and "Kobudo".
November 2007. Worked with Dr. Mikio Sankey on a calligraphy design to be used on the cover of his new book due out the summer of 2008.
October, 2007. Worked with Daryl Lee on a design for Kyoto Protocol for GQ Magazine in London.
July 2007. Worked extensively with Kachi-Do to create a library of images to use on their newly released website: Kachi-Do - Martial Arts Supplies
December 2005. Created a custom design for a new product line of Japanese tea working with Karen Kwan, Principal, of the advertising agency The Green Tea Group
May 2004. Worked with Kevin van der Leek Design Inc of Canada on a project for Eerdmans Publishing Company to create the calligraphy for the book Between Two Souls: Conversations With Ryokan by Mary Lou Kownacki
February 2004. Worked with Wizards of the Coast Marketing Art Director Melissa Rapier to create a custom hand drawn scrolls of the Kaijudo code that was featured in promotional materials.
August 2001. Worked with Mr. Shane Hoffman, Managing Editor/Art Director of Foundation Magazine on seven illustrations for an article by H. Paul Brehm that recounted the reunion of the battle resulting in the sinking of the Battleship-Carrier Hyuga in July, 1945.
Photos are used with permission and are the property of the copyright owner.
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